In Hollywood, celebrities often have to submit to what’s known in industry circles as the EPK. An EPK is not unlike an EEG, or an EKG, except instead of putting electrodes all over your body and monitoring brain waves or other body parts, the cast and crew of a project gets together and tries to conduct enough staged interviews so that lazy TV journalists can just run these clips instead of doing the work themselves.
Yes, EPK is an electronic press kit. For Judd Apatow’s upcoming melodrama about comedy, Funny People, he went even farther out into left field, producing a fake sitcom for NBC called Yo Teach, featuring one of the movie’s stars (Jason Schwartzman). And this is the fake EPK for that fake sitcom, all to help promote what presumably is a real movie. Get it? Got it? Good. Here’s the snippet from the fake sitcom. What’s next, Apatow is going to put Diddy in a movie?
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